Quick Summary

The Missing Attributes report shows you a list of your Etsy shop listings that are not using attributes. Attributes work a little bit like tags to help buyers find listings that meet their requirements. According to Etsy, adding all the relevant attribute options to your listings will help increase the chance that your listings will match with a query.


Use the Missing Attributes to help you quickly spot opportunities to add more relevant search terms to your listings. By choosing all attributes that apply to your item, you let Etsy know to include those attributes in a search.

How to Use

On the Missing Attributes page you’ll see a display of any listings where you could add an attribute. From this page you can click the "Edit on Etsy" button to log into your Etsy shop and edit this listing if you would like to add attributes to it.

Who Can Use This?

This is a free feature available to all eRank members.

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