Rank Checker lets you view what an Etsy shopper’s search results would be without promoted listings or Etsy’s context-specific ranking (personalization). See where your listings rank for specific search terms compared to your competitors' listings.
You can also use this feature to see where any shop's listings rank in Etsy search results for up to 10 search terms.
Benefits
Use this feature to determine where items from any shop rank for a search term for an Etsy shopper. Rank Checker displays details of the highest-ranked listings to help you evaluate how optimized competitors' listings for similar items are.
This is also a great tool to utilize if you want to monitor your Superstar Keywords!
How to use
Contents
Analyzing one search term
In the Main Menu, select "Keyword Research" and then "Rank Checker."
Enter a keyword or phrase into the first field.
Your shop’s name will automatically display in the second field. However, you can delete it if needed and either enter another shop’s name or choose "Any shop."
The third field, "Location," defaults to all countries. If you would like to see where listings rank in a specific country, select it from the dropdown menu.
Click the green "Analyze" button to view your results.
Free members can do 10 searches per day, Basic members can do 25 searches, Pro members can do 50 searches, and Expert members can do 100 searches.
View and access your recent rank checks below.
If none of the shop's listings rank for the keyword you searched, you will see the following message, along with the stats and top listings eRank found for that keyword.
Here are some potential reasons why the shop's listings are not ranking for the keyword you searched:
Your search term might be too broad, like “silver necklace.” It’s hard to rank highly for broad keywords. Try a more specific phrase like “silver opal necklace.”
Your keyword might be too specific. Try using a broader keyword.
The shop may not have product(s) associated with the keyword in its active listings.
You may have applied a country filter. Setting the country field to "Any Country" may show more results.
Quick Keyword Stats
Use this section to view the following information:
Metric | What It Means |
Avg. CTR | The ratio of clicks to searches for the keyword you searched in the marketplace you chose (shown as a percentage), based on the past 12 months of Etsy data. |
Avg. Searches | The average monthly searches for the keyword you searched in the marketplace you chose, based on the past 12 months of Etsy data. |
Avg. Clicks | The average monthly clicks that listings in search results for the keyword you searched get in the marketplace you chose, based on the past 12 months of Etsy data. |
Etsy Competition | How much competition you can expect with this keyword on search results pages. |
This data is color-coded as follows:
Color | What It Means |
Green | The average number of monthly searches, clicks, or CTR for the keyword is very high. A green Etsy competition bar means that competition with the keyword on Etsy is very low. |
Yellow | The average number of monthly searches, clicks, or CTR for the keyword is high. A yellow Etsy competition bar means that competition with the keyword on Etsy is low. |
Orange | The average number of monthly searches, clicks, or CTR for the keyword is low.An orange Etsy competition bar means that competition with the keyword on Etsy is high. |
Red | The average number of monthly searches, clicks, or CTR for the keyword is very low. A red Etsy competition bar means that competition with the keyword on Etsy is very high. |
Click the star next to the term to add it to your most recently edited keyword list. Click the three dots to the right of the star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page.
Click the "Keyword Tool" button to the right of the three dots to open Keyword Tool and learn about that particular keyword’s average searches, Etsy competition, and more.
Top Listing Insights
Use this section to view the following information:
Metric | What It Means |
Listings | How many listings eRank found in the top 500 listings on Etsy that ranked for the keyword you searched. |
Avg. Price | The average price of each listing in the top 500 listings found in Etsy search results for the keyword you entered. |
Avg. Favorites | The average number of favorites each listing has in the top 500 listings found in Etsy search results for the keyword you entered. |
Avg. Views | The average number of views each listing has in the top 500 listings found in Etsy search results for the keyword you entered. Use the gray buttons to switch between total, weekly, and daily views. |
Click the "Full SERP Analysis" button to view the keyword's "Search Results Analysis" tab in Keyword Tool. Here, you can view all of its SERP stats. You can also view a word cloud of popular related tags and the most popular categories, price ranges, and processing times of listings containing that keyword.
Shop Listings
This section displays all of the listings that Rank Checker found in the top 500 listings that rank for the search term you chose. You can also view some useful statistics for each that can help you evaluate and edit items in your own shop. Use this section to view the following information:
Column | What It Means |
Rank | This is where the listing will appear for an Etsy user, excluding ads and personalization. |
Page | This is the page on which the listing will appear for an Etsy user, excluding personalization and localization. Each page on Etsy has 48 results (excluding ads). |
Image | The listing's main image. Click "See on Etsy" to view the listing on Etsy. |
Shop/Listing | The shop's name and each of the listings that appear in the top 100 listings that rank for the search term you are researching.
Click any listing's title to open the Listing Audit feature, where you can run an in-depth analysis of its images, tags, description, and more. Learn more about Listing Audit here
Click any tag to open Keyword Tool and learn about that particular keyword’s average searches, Etsy competition, and more.
Click the "copy" icon under any listing's tags to copy all of its tags to your clipboard.
Click the star next to any tag to add it to your most recently edited keyword list. Click the three dots to the right of any star to view all of your lists. Here, you can add the term to or remove it from any list using the checkboxes on the left. You can also create new lists and delete lists you no longer need.
Take a shortcut to your keyword lists by clicking the floating green button in the bottom left corner of the page. You can also drag and drop keywords from the tables into your lists here. |
Price | The price of the item. |
Views | The number of views the listing has had since it was created. |
Daily Views | The average views per day this listing has had since it was created. |
Hearts | The total number of hearts (or favorites) this listing has had since it was created. |
Created | The date the listing was created |
Updated | The number of days since this listing was last modified. |
Vintage | Indicates whether or not the item is classified as vintage. |
Handmade | Indicates whether or not the item is classified as handmade. |
Top Listings
Use this section to view your competition for the specific search term. This section displays where competitors' items rank within the top 500 listings (again, excluding ads and personalization), along with each item's statistics. The shop's listings from the previous section appear here as well, highlighted in blue. Use this information to compare these listings' stats to competitors' stats. Doing this can help you gain insight into their success (and, perhaps, find ways to improve your own listings).
Just like in the previous section, you can view listings on Etsy, audit any listing using the Listing Audit feature, and add any tags you see to a keyword list.
Analyzing multiple search terms
To see where a shop's listings rank for multiple search terms excluding ads and personalization, enter your keywords into the field at the top of the page and separate them with commas. Then select a shop and country (if applicable) and click the green "Analyze" button to view your results.
This section displays all of the listings that Rank Checker found in the top 500 listings that rank for the search terms you chose. Use this section to view the following information:
Column | What It Means |
Image | The listing's main image. Click "See on Etsy" to view the listing on Etsy. |
Listing | Each of the listings that appear in the top 500 listings that rank for the search terms you are researching.
Click any listing's title to open the Listing Audit feature, where you can run an in-depth analysis of its images, tags, description, and more. Learn more about Listing Audit here |
Listing ID | A unique ID number assigned to the listing by Etsy. |
Keyword | The keyword that your listing is ranking for. |
Page | The page on which your listing was found in search. Without ads, each Etsy page contains 48 listings. |
Rank | This shows you where eRank found your listing on the keyword's search results page -- in other words, where your listing was ranking at that time. |
How to sort and export your data
Choosing columns to view
Click the "Columns" button on the right side of the page to choose the data you'd like to view. Click and drag any column to change its position in the table below.
Sorting and filtering data
To sort your data in ascending or descending order, click the header of any column.
Click the magnifying glass above the "Shop/Listing" column to open the search bar. Type in any keyword(s) and press "Enter" to filter your listings.
To filter your data, click the green filter icon to the right of a column's header. Here, you can use up to two rules to filter the contents of the column.
Exporting data
If you are a Basic member, Pro member, or Expert member, click the "Export" button on the far right to export, copy, or print the list for future reference.
Who can use this?
This tool is available to all eRank members.
We'd love to hear what you think of this feature. Feel free to click the button below to check out our Facebook group. Start a discussion, exchange ideas, or ask questions. Someone friendly is always there to help you!