Updates

2025 at eRank: A Year of Transformation

2025 was one of the biggest years of change in eRank’s history.
Behind the scenes, we focused on modernizing our platform, strengthening core tools, and building a foundation that allows us to move faster so we can continue delivering insights that genuinely help you grow your business.
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If you missed some updates along the way, here’s a deeper look at what changed this year and why it matters.

A Refreshed eRank Experience

We introduced a more modern look and feel across eRank. This wasn’t just about visuals, it was about creating a cleaner and more intuitive experience for our members.This foundation sets us up to release features faster and more reliably in the years ahead.

A Smarter, More Actionable Dashboard

The redesigned Dashboard puts your key data front and center with smarter navigation and easy customization. Reorder modules to match your workflow, jump into full tools with one click, and pick up where you left off thanks to saved preferences.

See the percentage of Etsy shops you’ve outsold with the Achievement Badge, now downloadable and easy to share. As you connect more data, your dashboard evolves, giving you deeper insights without extra clicks.

Listing Audit Improvements

We launched a new Listing Audit to provide clearer feedback and more actionable recommendations. The goal: help you quickly understand what’s working, what’s holding a listing back, and where small changes can make a big difference.

New Category Report (Paid Feature)

The Category Report gives you a clearer view of Etsy’s marketplace dynamics. Based on the past 12 months of U.S. buyer behavior, you can explore the most clicked keywords by product category, who’s buying, and how demand is shifting across categories so you can align your products with real shopper interest.

Stronger Keyword Tool Results (More Coming)

We improved Keyword Tool results to surface stronger, more relevant keywords. This is an ongoing focus, and you’ll see even more improvements next year as we continue refining how we identify high-value keyword opportunities.

We also launched the High Conversion Keyword Indicator and Best Sellers shortcut button to help you instantly spot keywords and products with strong conversion potential. Decision-making becomes faster and clearer.

Create Video

With Create Video, you can turn photos into eye-catching videos more quickly, helping you create listings that stand out.

Extension: Etsy’s Marketplace Insights Support

Our browser extension expanded to include Etsy’s Marketplace Insights, helping you explore keyword opportunities on Etsy and spark new product ideas across multiple platforms.

Annual Pricing Option

To support sellers planning for long-term growth, we introduced annual pricing offering more flexibility and better value for committed members

Looking Ahead

This year was about transformation and it’s only the beginning. In 2026, we’re doubling down on stronger keyword improvements, deeper insights, and new tools designed to help you sell smarter, not harder on Etsy and beyond. Expect more support for exploring new marketplaces and expanding your reach.
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We’re also heading into a big milestone: eRank’s 10-year birthday 🎉 With exciting challenges and special updates on the way, there’s plenty to look forward to, so stay tuned.
Thank you for growing with eRank. We’re excited for what’s next.

Introducing the New Listing Audit: Your All-in-One SEO Optimization Hub

(Available to shops connected to eRank)

We’re thrilled to unveil the new Listing Audit tool: a powerful, expanded way to assess, optimize, and track your Etsy listings following the key principles from Etsy’s Seller Handbook and Google Search Essentials.

This redesigned tool gives you deeper insights and a more intuitive workflow for improving your visibility and sales.

Visit the New Listing Audit

A Smarter Way to Audit Your Listings

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The Audit tab is now your command center for listing optimization. It highlights essential SEO elements, including:

• Listing performance insights
• Listing health grade with best-practice compliance feedback
• Tag usage analysis and keyword strength evaluation
• Additional completeness checks such as attributes, media and more!

The Superstar Keyword module shows whether your strongest keyword appears in your title, tags, and description, helping you build a stronger listing and maximize your visibility on Etsy.

Understand Sales Performance at a Glance

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The Performance tab shows a visual history of how your listing has sold over time. Track year-over-year behavior, seasonal peaks, and demand trends.
It’s perfect for deciding when to refresh stale listings and confirming when your updates are paying off.

Gain Insight Into Your External Traffic

‍(Available to shops connected to Google Analytics)

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The new Analytics tab reveals how shoppers are finding your listing through Google Search. You’ll see:

• Which keywords drive traffic
• Which sources (Google, social platforms, etc.) send visitors
• How your listing visibility on Google is evolving

If your SEO strategy includes Google, this tab is a game-changer.

Track the Impact of Every Optimization

Wondering whether rewriting your title or changing your tags actually helped?
The Listing Changes tab tracks every update you make and shows how performance metrics (views, favorites, and sales activity) shift afterward.
It’s your data-driven way to confirm what works and what doesn’t.

Streamlined Listing Management

With the new Actions menu, you can:

• Edit the listing directly on Etsy
• View the live listing
• Refresh eRank data instantly

Your SEO process becomes faster, simpler, and more efficient.

Start Exploring the New Listing Audit Today

The Listing Audit is now the central place for optimizing your Etsy listings from auditing to improving to tracking results.
Whether you’re updating a single listing or refining your entire shop, the new workflow helps you work smarter and make decisions with confidence.

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Visit the New Listing Audit

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New eRank Dashboard

The new dashboard puts your key data front and center with smarter navigation and easy customization.

Customize Your Workspace with Drag-and-Drop Layouts

Your business is unique and now your dashboard can be too.
With our new drag-and-drop layout, you can:

• Freely reorder modules to match your workflow.
• Watch as modules snap neatly into place for a clean, organized look.
• Automatically save your custom layout.

Whether you focus on keyword trends, competitor analysis, or traffic stats, you can build a dashboard that fits the way you work.

Go Deeper with One-Click Access to Full Tools

Each module is just the beginning. Now, you can click the top-right link on most dashboard modules to jump directly into the full version of that tool.

Sticky Tabs + Saved Preferences = Less Clicking, More Doing

We know how much time you spend analyzing your shop’s data so we’ve made sure the dashboard remembers your preferences. Now, when you return, the same tab stays selected across key modules.

No more re-clicking or resetting, just pick up right where you left off.

Unlock More Insights with Shop and Google Connections

The more you connect, the smarter your dashboard becomes.
By linking your Etsy shop and/or Google Analytics account, you’ll unlock:

• Additional modules
• x3 traffic insights
• Personalized data views tailored to your connected sources

As your data grows, your dashboard evolves right along with it.

Learn how to connect your shop and Google Analytics. 

Learn, Grow, and Stay Updated — Right from Your Dashboard

We’ve made it easier to learn, explore, and stay updated, right from your dashboard. The Help button opens a collapsible panel with tutorials, FAQs, and guides. The Learn & Grow panel shares tips and educational content. The What’s New section highlights the latest eRank updates. Everything you need is now built into your workflow.

Your Dashboard, Reimagined

This new dashboard isn’t just a redesign. It's a smarter, more connected workspace that grows with your business. We’ve built it based on feedback from thousands of Etsy sellers who wanted a cleaner interface, quicker access to insights, and the freedom to make the dashboard their own.

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Ready to experience it? Log in to eRank now and start exploring your new dashboard today.