Conversion Rate

Conversion rate is calculated by dividing the number of orders by the number of visits, then multiplying by 100. If 100 people view your listing and 3 buy, your conversion rate is 3 percent. It is one of the clearest measures of how well a listing turns interest into sales.

Etsy's algorithm pays close attention to engagement signals, and a healthy conversion rate contributes to a listing's quality score. A listing that converts well tends to be rewarded with more visibility, which can create a positive feedback loop of traffic and sales.

Improving conversion usually comes down to photos, pricing, reviews, clear descriptions, and shipping expectations rather than keywords alone. Tracking conversion alongside your keyword performance in eRank helps you see whether traffic problems are about visibility or about persuasion.