Glossary
Explore commonly used web design and web development terms.
The set of rules Etsy uses to decide which listings to show, and in what order, when a shopper searches.
Structured listing details Etsy uses (like color, size, and occasion) to refine where your products appear in search and filters.
A link from another website pointing to your Etsy shop or listing, which can drive traffic and support off-Etsy SEO.
An Etsy label applied to listings that consistently rank among the top sellers in their category, signaling popularity to shoppers.
A short, general search term with high volume but heavy competition, harder for smaller shops to rank for.
The number and strength of other listings targeting the same keyword you want to rank for.
The percentage of shoppers who view a listing and then make a purchase, a key signal of listing quality.
The percentage of shoppers who click your listing after seeing it in search results or ads.
The body text of a listing that explains the product to shoppers and provides context Etsy can use for search.
The collective shopper actions on a listing, such as clicks, favorites, and purchases, that Etsy uses as quality signals.
Etsy's on-site advertising program that promotes your listings in search results and across the marketplace for a daily budget.
When a shopper saves your listing or shop by tapping the heart icon, signaling interest to Etsy.
Google's product-comparison platform where Etsy listings can appear, bringing in shoppers from outside Etsy.
The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.
The number of times your listing is shown to shoppers across Etsy, a measure of visibility.
A word or phrase shoppers type into search; the foundation of how your listings get found on Etsy.
Overloading a listing with repetitive or excessive keywords, a practice that hurts readability and does not improve ranking.
An individual product page on Etsy that holds all the photos, text, and details Etsy uses to rank and sell the item.
Etsy's behind-the-scenes measure of a listing's performance, driven by clicks, conversions, and sales, that affects ranking.
A specific, multi-word search phrase with lower competition that often attracts shoppers ready to buy.
Conceptually related terms that help Etsy understand a listing's full context and broaden the searches it can match.
Optimizing listings to rank within a shopping marketplace like Etsy, where buyer intent and conversions weigh heavily.
The focused market segment your shop targets, which sharpens your keyword relevance and reduces broad competition.
Visitors who reach your listings through unpaid Etsy search results, the main reward of effective SEO.
The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.
The exact phrase a shopper enters into Etsy search; the real-world demand your keywords aim to match.
Where your listing appears in Etsy search results for a given query; higher positions drive far more traffic.
Restarting a listing to reset its date; once an SEO tactic, now only a minor, short-lived ranking factor.
Buyer ratings and feedback that build trust, lift conversion, and indirectly support a listing's ranking.
An estimate of how often a keyword is searched, used to gauge the demand behind a term.
A keyword-friendly category within your Etsy shop that organizes listings and aids both navigation and discovery.
The thirteen keyword phrases on each listing that, with the title, form Etsy's most important relevance signals.
The listing headline that front-loads your most important keywords, a top factor in how Etsy matches searches.
A rising pattern of shopper demand for a product or keyword that sellers can capitalize on with timely listings.
The number of times shoppers have opened your listing page, a mid-funnel measure between impressions and sales.