Glossary
LSI Keywords

LSI Keywords

LSI (latent semantic indexing) keywords are terms and phrases that are conceptually related to your main keyword. For a listing about a "coffee mug," related terms might include "ceramic," "gift for coffee lover," "handmade kitchenware," or "morning brew."

Using related terms across your title, tags, and description helps the algorithm understand the full context of your product and match it to a wider range of relevant queries. It also makes your description and title read naturally rather than as a repetitive list of one keyword.

eRank's Keyword Tool surfaces related and long-tail variations around your core term, making it easier to include connected phrases that broaden your reach without resorting to keyword stuffing.

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Related terms

Niche

The focused market segment your shop targets, which sharpens your keyword relevance and reduces broad competition.

Competition

The number of other listings targeting the same keyword you want to rank for.

Engagement

The collective shopper actions on a listing, such as clicks, favorites, and purchases, that Etsy uses as quality signals.

Bestseller Badge

An Etsy label applied to listings that consistently rank among the top sellers in their category, signaling popularity to shoppers.

Keyword

A word or phrase shoppers type into search; the foundation of how your listings get found on Etsy.

Broad-Match Keyword

A short, general search term with high volume but heavy competition, harder for smaller shops to rank for.
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