Glossary
Favorite

Favorite

A favorite is what happens when a shopper taps the heart icon on your listing or shop, saving it to their account for later. Favorites are a low-commitment way for buyers to bookmark items they are considering.

For SEO, favorites function as a positive engagement signal. A listing that attracts many favorites tells Etsy that shoppers find it appealing, which can support its quality score and visibility. Favorites can also lead to future sales when Etsy reminds shoppers of items they saved.

While you should never obsess over favorites at the expense of actual sales, a sudden rise in favorites on a new listing is a useful early indicator that your photos and keywords are resonating. eRank can help you track which listings are gaining this kind of traction.

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Related terms

Niche

The focused market segment your shop targets, which sharpens your keyword relevance and reduces broad competition.

Review

Buyer ratings and feedback that build trust, lift conversion, and indirectly support a listing's ranking.

Tags

The thirteen keyword phrases on each listing that, with the title, form Etsy's most important relevance signals.

Organic Traffic

Visitors who reach your listings through unpaid Etsy search results, the main reward of effective SEO.

Shop Section

A keyword-friendly category within your Etsy shop that organizes listings and aids both navigation and discovery.

Hero Image

The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.
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