Glossary
Competition

Competition

In Etsy SEO, competition refers to how many other listings are competing for the same search term. A keyword with thousands of competing listings is harder to rank for than a more specific term with only a few hundred.

Smart keyword strategy balances search volume against competition. Broad terms like "necklace" may get huge traffic but are nearly impossible for a new shop to rank for, while a long-tail phrase like "dainty gold initial necklace for mom" has less competition and often converts better because the shopper intent is clearer.

eRank reports a competition figure for keywords so you can spot opportunities where demand is reasonable but the number of competing listings is low enough to give your shop a realistic chance of being seen.

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Related terms

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Etsy's behind-the-scenes measure of a listing's performance, driven by clicks, conversions, and sales, that affects ranking.

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