Glossary
Keyword

Keyword

A keyword is any word or phrase a shopper types into Etsy search to find products. In Etsy SEO, keywords are the bridge between what buyers want and what your listing offers, and they belong in your title, tags, attributes, categories, and the opening of your description.

The best keywords match real shopper language and intent. Rather than guessing, successful sellers research which terms people actually search, how much demand each has, and how much competition exists, then choose the terms that give them the best chance of being found.

eRank's keyword research tools are built around this process, showing search volume, competition, and related terms so you can select keywords that balance demand with a realistic chance of ranking.

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Related terms

Broad-Match Keyword

A short, general search term with high volume but heavy competition, harder for smaller shops to rank for.

Product Photography

The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.

Attributes

Structured listing details Etsy uses (like color, size, and occasion) to refine where your products appear in search and filters.

CTR (Click-Through Rate)

The percentage of shoppers who click your listing after seeing it in search results or ads.

Tags

The thirteen keyword phrases on each listing that, with the title, form Etsy's most important relevance signals.

Conversion Rate

The percentage of shoppers who view a listing and then make a purchase, a key signal of listing quality.
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