Glossary
Marketplace SEO

Marketplace SEO

Marketplace SEO refers to optimizing for search within an online marketplace like Etsy, as opposed to optimizing for a general search engine like Google. The two share principles but differ in important ways.

On a marketplace, the algorithm has rich first-party data on actual purchases, so engagement and conversion signals carry heavy weight alongside keyword relevance. The shopper is also further along the buying journey than a typical Google searcher, which means commercial intent and listing quality matter more.

For Etsy sellers, this means SEO is not only about keywords but about the whole listing's ability to convert. eRank is designed specifically for marketplace SEO, focusing on the keyword demand, competition, and performance metrics that matter inside Etsy rather than generic web ranking factors.

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Related terms

Hero Image

The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.

Impressions

The number of times your listing is shown to shoppers across Etsy, a measure of visibility.

Broad-Match Keyword

A short, general search term with high volume but heavy competition, harder for smaller shops to rank for.

Product Photography

The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.

Trend

A rising pattern of shopper demand for a product or keyword that sellers can capitalize on with timely listings.

Niche

The focused market segment your shop targets, which sharpens your keyword relevance and reduces broad competition.
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