Glossary
Review

Review

A review is the rating and written feedback a buyer leaves after a purchase. Reviews are powerful on two fronts: they reassure prospective shoppers and they feed Etsy's sense of your shop's reliability and listing quality.

High review counts and strong star ratings lift conversion rate, because social proof reduces the perceived risk of buying from a stranger online. Since conversion is an SEO signal, a steady flow of positive reviews can indirectly support better ranking over time.

Encouraging reviews through great products, accurate listings, and thoughtful follow-up is part of a healthy SEO strategy. As reviews improve your conversion, you can watch the downstream effect on traffic and sales in eRank's performance data.

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Related terms

Description

The body text of a listing that explains the product to shoppers and provides context Etsy can use for search.

Favorite

When a shopper saves your listing or shop by tapping the heart icon, signaling interest to Etsy.

Renewing

Restarting a listing to reset its date; once an SEO tactic, now only a minor, short-lived ranking factor.

Backlink

A link from another website pointing to your Etsy shop or listing, which can drive traffic and support off-Etsy SEO.

Marketplace SEO

Optimizing listings to rank within a shopping marketplace like Etsy, where buyer intent and conversions weigh heavily.

Engagement

The collective shopper actions on a listing, such as clicks, favorites, and purchases, that Etsy uses as quality signals.
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