Listing

A listing is a single product page on Etsy, containing your photos, title, tags, attributes, category, price, description, and shipping details. Each listing is the basic unit Etsy ranks and shoppers buy from, so every field within it is an opportunity to communicate relevance.

Optimizing a listing means aligning all of its parts: a keyword-rich title, thirteen well-chosen tags, complete attributes, an accurate category, strong photos, and a clear description. When these elements reinforce the same keyword themes, Etsy can confidently match your listing to the right searches.

Because listings are also where conversion happens, they must persuade as well as rank. eRank lets you audit individual listings to confirm they use all available tags and attributes and target keywords with real demand.