Title

The title is the headline of your listing and one of the strongest relevance signals Etsy uses. It should lead with your most important keywords, since words near the front tend to carry more weight, while still reading clearly enough for a human shopper to understand at a glance.

A good title balances SEO and readability: it front-loads the primary keyword phrase, includes a few important variations, and avoids becoming an unreadable string of repeated terms. Titles that are pure keyword stuffing can hurt click-through rate even if they technically match searches.

eRank helps you build effective titles by surfacing the keywords with the best mix of demand and competition, so you can place the strongest terms first and craft a title that ranks and converts.