Glossary
Etsy Ads

Etsy Ads

Etsy Ads is the platform's pay-per-click advertising system. You set a daily budget, and Etsy promotes your chosen listings in prominent positions within search results and other high-visibility spots. You are charged when a shopper clicks, not when the ad is shown.

Because Etsy Ads still rely on your keywords to decide where to show your listings, strong organic SEO and strong ad performance go hand in hand. Listings with accurate tags and titles tend to be matched to more relevant searches, which improves the efficiency of your ad spend.

Ads are most effective on listings that already convert well organically. Using eRank to identify which listings have proven keyword relevance and conversion can help you decide where ad dollars are most likely to pay off.

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Related terms

Long-Tail Keyword

A specific, multi-word search phrase with lower competition that often attracts shoppers ready to buy.

Renewing

Restarting a listing to reset its date; once an SEO tactic, now only a minor, short-lived ranking factor.

Keyword

A word or phrase shoppers type into search; the foundation of how your listings get found on Etsy.

Bestseller Badge

An Etsy label applied to listings that consistently rank among the top sellers in their category, signaling popularity to shoppers.

Google Shopping

Google's product-comparison platform where Etsy listings can appear, bringing in shoppers from outside Etsy.

Product Photography

The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.
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