Glossary
Engagement

Engagement

Engagement is an umbrella term for the ways shoppers interact with your listing: viewing, clicking from search, favoriting, adding to cart, and ultimately purchasing. Etsy reads these behaviors as evidence of how appealing and relevant your listing is.

Strong engagement contributes to a listing's quality score, which influences ranking. A listing that earns clicks and favorites tells the algorithm that shoppers respond positively to it, while a listing that gets impressions but no interaction may slip in placement.

Sellers influence engagement through compelling photos, accurate keywords that attract the right shoppers, fair pricing, and reviews. Watching engagement trends in eRank alongside your keyword data shows whether your listings are attracting and holding shopper interest.

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Related terms

Hero Image

The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.

Long-Tail Keyword

A specific, multi-word search phrase with lower competition that often attracts shoppers ready to buy.

Views

The number of times shoppers have opened your listings, a measure between impressions and sales.

Attributes

Structured listing details Etsy uses (like color, size, and occasion) to refine where your products appear in search and filters.

Organic Traffic

Visitors who reach your listings through unpaid Etsy search results, the main reward of effective SEO.

Query

The exact phrase a shopper enters into Etsy search; the real-world demand your keywords aim to match.
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