Engagement

Engagement is an umbrella term for the ways shoppers interact with your listing: viewing it, clicking it from search, favoriting it, adding it to a cart, and ultimately purchasing. Etsy reads these behaviors as evidence of how appealing and relevant your listing is.

Strong engagement contributes to a listing's quality score, which influences ranking. A listing that earns clicks and favorites tells the algorithm that shoppers respond positively to it, while a listing that gets impressions but no interaction may slip in placement.

You influence engagement through compelling photos, accurate keywords that attract the right shoppers, fair pricing, and reviews. Watching engagement trends in eRank alongside your keyword data shows whether your listings are attracting and holding shopper interest.