Listing Quality Score

Listing quality score is Etsy's internal assessment of how well a listing performs, based heavily on engagement: click-through rate, conversion rate, favorites, and recent sales. It is not a number Etsy displays publicly, but it strongly influences how your listing ranks once it matches a query.

The concept matters because relevance alone is not enough. Two listings can both match a search, but the one with a stronger track record of turning views into sales will tend to rank higher. This is why photos, pricing, and reviews are SEO factors, not just sales factors.

You build quality score over time by attracting the right shoppers with accurate keywords and then converting them. Tracking conversion and engagement trends in eRank helps you understand which listings are earning the algorithm's confidence.