Glossary
Trend

Trend

A trend is a rising pattern of shopper interest in a particular product, style, theme, or keyword, often tied to seasons, holidays, pop culture, or emerging aesthetics. Spotting trends early lets you create or optimize listings before competition floods in.

Trends matter for SEO because demand for specific keywords can spike quickly. Aligning your titles, tags, and new products with rising search terms can capture a wave of traffic, while clinging to fading terms can leave listings stranded.

eRank's trend and keyword tools help you see how interest in terms changes over time, so you can plan seasonal listings, ride emerging demand, and refresh your keywords before a trend peaks rather than after.

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Related terms

Attributes

Structured listing details Etsy uses (like color, size, and occasion) to refine where your products appear in search and filters.

Impressions

The number of times your listing is shown to shoppers across Etsy, a measure of visibility.

Review

Buyer ratings and feedback that build trust, lift conversion, and indirectly support a listing's ranking.

Listing

An individual product page on Etsy that holds all the photos, text, and details Etsy uses to rank and sell the item.

Product Photography

The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.

Ranking

Where your listing appears in Etsy search results for a given query; higher positions drive far more traffic.
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