Query

A query is the actual text a shopper types into Etsy's search bar, such as "handmade ceramic coffee mug" or "custom name necklace." Queries are the raw demand signal behind all keyword research; every keyword you target is, ultimately, an attempt to match a real query.

Understanding queries means thinking like your buyer: what words would they use, how specific would they be, and what intent lies behind the search. Matching your listing's language to common queries is the heart of relevance.

eRank's keyword tools are built on query data, showing how often particular searches occur and what related queries shoppers use, so you can align your titles and tags with the way real buyers actually search.