Glossary
Impressions

Impressions

An impression is counted each time your listing appears in front of a shopper, whether in Etsy search results, category pages, recommendations, or ads. Impressions measure visibility, not interaction; they tell you how often Etsy is showing your listing, not whether anyone clicked.

Impressions are the top of your funnel. If a listing gets very few impressions, the issue is usually keyword relevance or competition, meaning Etsy is not matching it to enough searches. If it gets many impressions but few clicks, the issue is more likely the hero image, title, or price.

Reading impressions alongside clicks and conversions helps you diagnose exactly where a listing is underperforming. eRank's analytics surface these numbers so you can tell a visibility problem from a persuasion problem.

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Related terms

Etsy Ads

Etsy's on-site advertising program that promotes your listings in search results and across the marketplace for a daily budget.

Competition

The number and strength of other listings targeting the same keyword you want to rank for.

Keyword

A word or phrase shoppers type into search; the foundation of how your listings get found on Etsy.

Hero Image

The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.

Query

The exact phrase a shopper enters into Etsy search; the real-world demand your keywords aim to match.

CTR (Click-Through Rate)

The percentage of shoppers who click your listing after seeing it in search results or ads.
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