Shop Section

A shop section is a customizable category within your Etsy store that groups related listings together, such as "Earrings," "Necklaces," or "Wedding Gifts." Sections help shoppers navigate your shop and can be named with keywords in mind.

Because section names appear in your shop's structure and can be indexed, thoughtfully chosen section titles add another small relevance signal and improve the browsing experience, which can lift engagement. Well-organized shops also tend to keep visitors looking at more items.

Naming sections with real search terms, rather than clever but unsearchable labels, is a simple optimization. eRank's keyword research can help you pick section names that double as relevant, browsable keyword groupings.