Tags

Tags are the thirteen short keyword phrases you assign to each Etsy listing to tell the algorithm what the item is about. Along with the title, they are the most important text-based relevance signal in Etsy SEO, and using all thirteen is essential.

Each tag can be up to twenty characters and works best as a multi-word phrase rather than a single word, since shoppers usually search in phrases. Tags should be varied and non-redundant, covering different angles, materials, styles, occasions, and recipient types, so your listing matches as many relevant queries as possible.

eRank's keyword and tag research tools help you find high-potential phrases, see their demand and competition, and avoid wasting slots on duplicates, so all thirteen tags pull their weight.