Broad-Match Keyword

A broad-match keyword is a short, general search term, usually one or two words, that covers a wide category, such as "earrings," "candle," or "wall art." These terms carry very high search volume but also intense competition.

Broad keywords are tempting because of their traffic potential, but for most shops, especially newer ones, ranking on the first page for them is extremely difficult. Shoppers using broad terms also tend to be earlier in their decision process, so these terms often convert less well than specific phrases.

A balanced strategy uses a few broad terms for reach while leaning on long-tail phrases for attainable ranking and stronger conversion. eRank's competition data helps you judge which broad terms are realistic targets and which are better left as secondary keywords.