Glossary
Google Shopping

Google Shopping

Google Shopping is a comparison-shopping service where product listings appear directly in Google search results and the Shopping tab, complete with image, price, and store name. Etsy syndicates many listings to Google Shopping, which means your products can be discovered by people searching on Google rather than on Etsy itself.

This matters because off-Etsy traffic expands your potential audience well beyond Etsy's own search. Listings with clear, keyword-rich titles and accurate categories tend to be matched to relevant Google queries, so your on-Etsy SEO work pays off here too.

Understanding which of your keywords have strong demand on the wider web, something eRank's keyword research can help illuminate, lets you write titles that perform both inside Etsy and across Google Shopping surfaces.

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Related terms

Hero Image

The primary listing photo shown in search results, the biggest driver of whether shoppers click your listing.

CTR (Click-Through Rate)

The percentage of shoppers who click your listing after seeing it in search results or ads.

Product Photography

The images on your listing that drive clicks and conversions, indirectly influencing how well your listing ranks.

Views

The number of times shoppers have opened your listing page, a mid-funnel measure between impressions and sales.

Ranking

Where your listing appears in Etsy search results for a given query; higher positions drive far more traffic.

Tags

The thirteen keyword phrases on each listing that, with the title, form Etsy's most important relevance signals.
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