Views

Views are the count of how many times shoppers have opened your listing page. Unlike impressions, which measure how often your listing is shown, a view means someone actually clicked through to look at the item in detail.

Views sit in the middle of your funnel: impressions lead to views, and views lead to sales. Comparing these numbers reveals where to focus. Many impressions but few views points to a weak hero image or title; many views but few sales points to pricing, photos, reviews, or the description.

Tracking views alongside conversion in eRank helps you understand whether a listing's challenge is attracting clicks or closing the sale, so you can fix the right problem.