Glossary
CTR (Click-Through Rate)

CTR (Click-Through Rate)

Click-through rate, or CTR, measures how often people click your listing compared to how often it is shown. If your listing appears 1,000 times in search and gets 50 clicks, your CTR is 5 percent. It reflects how compelling your thumbnail image, title, and price look in a crowded results page.

CTR is an important engagement signal. Etsy interprets a strong click-through rate as evidence that shoppers find your listing relevant and appealing, which can support better placement over time. A great keyword strategy that earns impressions but no clicks suggests your first photo or pricing needs work.

To raise CTR, test your primary listing image, ensure your title front-loads the most relevant keywords, and keep pricing competitive. eRank's analytics can help you connect impressions to clicks so you know where to focus.

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Related terms

Long-Tail Keyword

A specific, multi-word search phrase with lower competition that often attracts shoppers ready to buy.

Engagement

The collective shopper actions on a listing, such as clicks, favorites, and purchases, that Etsy uses as quality signals.

Views

The number of times shoppers have opened your listing page, a mid-funnel measure between impressions and sales.

Conversion Rate

The percentage of shoppers who view a listing and then make a purchase, a key signal of listing quality.

Marketplace SEO

Optimizing listings to rank within a shopping marketplace like Etsy, where buyer intent and conversions weigh heavily.

Listing Quality Score

Etsy's behind-the-scenes measure of a listing's performance, driven by clicks, conversions, and sales, that affects ranking.
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