Are Shoppers Searching For Your Keywords?

Now that you have a list of prospective keywords, let’s see whether shoppers use them in search.

This is where eRank’s Keyword Tool shines! Instead of just guessing what search terms that shoppers use, you can look at actual data.

Let's begin with our example, “morse code necklace.” Enter it in Keyword Tool.

What do you notice?

When you search for a keyword:

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In our example, “morse code necklace” performs well in all three areas. It has over 1,000 estimated average searches and clicks per month, with demand throughout the year and several seasonal peaks.

These metrics help you understand whether there is real shopper interest in a keyword.

Remember! A keyword can sound like a great idea and still have very little demand. On the other hand, high search volume alone doesn't make a keyword a good choice.

At this stage you are not looking for the perfect keyword, you only want to confirm that shoppers are interested in a product like yours.

ACTION STEP

Take the keyword ideas you created in the “Identify” action step and enter them in Keyword Tool.

Which keywords show signs of real shopper interest?

Make a note of any promising keywords.

Great!

You've validated that shoppers are searching for some of your ideas.

Next we'll compare those keywords and see which offer the best opportunity.