What Do You Do With the Good Keywords?
By now, you've probably found several keywords that look promising.
You don't need to decide whether you'll use them straight away. Save them to a Keyword List by clicking the star beside any keyword.
Not every good keyword belongs in your next listing. Save a keyword if it...
- looks promising
- doesn't fit this listing
- might be useful later
- needs more research
- is seasonal or worth checking again later
Keyword Lists keep all your keyword ideas together as you research. When you come back later, the data will already be updated, helping you decide which keywords are worth using.
Use Keyword Lists when...
ACTION STEP
Create a Keyword List for your underperforming listing.
Save the keywords you identified in the previous lesson.
Great!
You've just completed the fourth step of keyword research: Save.
You've built your first Keyword List and saved your strongest keyword ideas.
Next, we'll test those keywords in a listing and see how real shoppers respond.
